Making an antivirus site exciting and and easy to understand

bucket/av is a virus detection software for amazon web services. It is an easy and fast solution, that focuses on security and privacy. The original website was very techical and just listed Features and technical details. The problem was, that most of our target audience does’t have a technical background and found this hard to understand.

Briefing

• Craft a unique and memorable brand identity.

• Ensure clear and effective communication of our services for non-technical clients.

• Enhance site structure for clarity and efficency.

• Generate more marketing leads.

• Optimize cross-platform compatibility for seamless site display

Result

The resulting website is engaging and provides information in a way that easy to understand for everyone. Texts were simplified and tailored to the needs of potential customers. Illustrations, icons and bold colors create a memorable user-journey and explain how bucketAV works, in a visually compelling manner.

In numbers: 100% more leads and newsletter subscriptions were generated by the new website – so a full success 💪